Respoken Design is a brand refinement studio located in Littleton, Colorado.
I started Respoken Design to empower and equip established brands with the tools they need to align how they look, speak, and show up in the world. As businesses evolve, their capabilities, reputation, and values often outpace the way they’re expressed through their brand. My passion lies in closing that gap.
Formerly operating as Ferreri Design Co., I partner with growing businesses to refine their visual, verbal, and behavioral expression so every touchpoint reinforces the same clear story. Through brand strategy, identity systems, website design, and brand experience design, I help brands find their cohesive visual voice — one that reflects who they’ve become and where they’re headed next.
Our Values
Design is Communication.
Design isn’t decoration. Every visual decision shapes perception and tells people what to expect from your brand.
Refinement Over Reinvention.
Most brands don’t need to become something else. They need to better express who they’ve already become.
Systems Create Consistency.
Strong brands aren’t held together by aesthetics alone. They’re supported by thoughtful systems that scale dynamically.
Strategy AND Style.
Every design decision should connect back to a clear strategy. Strong brands are built on solid foundations first, then made beautiful.
Hospitality-Forward.
This work is rarely a straight line. It’s a collaborative process built on trust, clarity, and thoughtful guidance—and clients should feel supported every step of the way.
Kindness and Candor.
We communicate clearly, honestly, and respectfully at every stage of the process. We believe clarity and kindness always go hand in hand.
Meet Cristina Ferreri
I’ve spent more than two decades helping brands find clearer, more cohesive ways to express who they really are. From scrappy start-ups to large-scale and global rebrands, I’ve worked at the intersection of strategy, design, and experience — helping brands align what they say, how they look, and how they show up in the world.
My work has touched nearly every layer of brand expression, from visual identity systems and websites to environmental graphics, interiors, wayfinding, and the subtle details that shape how a brand is experienced day to day. My superpower is bringing clarity to complexity, so I specialize in turning big ideas into thoughtful systems that feel intentional, recognizable, and built to last.
I spent much of my career in the agency world, leading the creative arm of a brand strategy and design firm for more than a decade. In 2023, I stepped out on my own to build a practice that was more focused, more agile, and more aligned with how I believe great brand work should be done — collaborative, strategic, joyful, and grounded in the idea that strong brands are built through clarity, alignment, and intentional expression.